Bruce Crocker
Founder
Crocker Inc.
Bruce Crocker is an internationally recognized and awarded graphic designer specializing in brand and corporate design and has been practicing professionally since 1977.
In 2003 he joined Modernista as Design Director, and has worked on accounts including Product (RED), TIAA-CREF, Rockport, and General Motors. Bruce also headed up the recent redesign of BusinessWeek magazine.
Prior to joining Modernista, Bruce founded Crocker Inc, an award winning brand design firm based in Boston, which has been active since 1986. Before launching Crocker Inc., he was Art Director at BBDO Advertising, New York as well as Art Director and Creative Director at Cipriani/Kremer and Altman & Manley Advertising, respectively. His responsibilities have included print, broadcast, interactive, and multimedia productions and has provided a full range of services including: strategic planning, direct mail, advertising, product/package design and development, corporate identity, annual reports and interactive web design.
Bruce’s work in support of his clients has won him well-deserved recognition – and many national and international awards – from such organizations as The Boston, San Francisco and New York Art Director’s Clubs (including gold awards), Communication Arts, The American Institute of Graphic Arts (including best of show), Graphis International, The American Center for Design, and The Clio Awards. He is an active member of the AIGA and has lectured to numerous business organizations and educational institutions on brand design and creative brainstorming.
Bruce has taught advertising and design at the Art Institute of Boston and has also been chosen to judge many prestigious design competitions and is co-founder of the Robert Manley Scholarship fund at The University of Connecticut.
In 2003 he joined Modernista as Design Director, and has worked on accounts including Product (RED), TIAA-CREF, Rockport, and General Motors. Bruce also headed up the recent redesign of BusinessWeek magazine.
Prior to joining Modernista, Bruce founded Crocker Inc, an award winning brand design firm based in Boston, which has been active since 1986. Before launching Crocker Inc., he was Art Director at BBDO Advertising, New York as well as Art Director and Creative Director at Cipriani/Kremer and Altman & Manley Advertising, respectively. His responsibilities have included print, broadcast, interactive, and multimedia productions and has provided a full range of services including: strategic planning, direct mail, advertising, product/package design and development, corporate identity, annual reports and interactive web design.
Bruce’s work in support of his clients has won him well-deserved recognition – and many national and international awards – from such organizations as The Boston, San Francisco and New York Art Director’s Clubs (including gold awards), Communication Arts, The American Institute of Graphic Arts (including best of show), Graphis International, The American Center for Design, and The Clio Awards. He is an active member of the AIGA and has lectured to numerous business organizations and educational institutions on brand design and creative brainstorming.
Bruce has taught advertising and design at the Art Institute of Boston and has also been chosen to judge many prestigious design competitions and is co-founder of the Robert Manley Scholarship fund at The University of Connecticut.
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